“Make action with ACTION.”
This was the message of Hajime Yokota, founder and president of A Child’s Trust is Ours to Nature or ACTION, Inc. (ACTION, Inc.) in the recent turnover of a coin bank from JuRo Salon Exclusif owners Jude and Rose Hipolito in Taguig City.
JuRo Salon, a famous salon in the country has been a supporter of ACTION, Inc. for 10 years now and Jude Hipolito became a member of the organization’s Board of Trustees in September 2021, Yokota said. Aside from the coin bank, the couple has been training the youth clienteles of ACTION through the Power of Scissors. Last year, ACTION, Inc. placed a coin bank in the salon, and it generated a significant amount from its generous clients, Yokota added.
Yokota said that the placement of coin banks in various business establishments is one of the fund raising activities of ACTION, Inc., a non-profit organization established 27 years ago. ACTION, Inc. is registered with the Securities and Exchange Commission (SEC) and registered and licensed by the Department of Social Welfare and Development (DSWD) as an organization operating as a social welfare agency.

Turnover of donations. JuRo Salon Exclusif owners Jude Hipolito (right) and Rose Hipolito (center), turnover a coin bank with donations from clients to Hajime Yokota (left), founder and president of A Child’s Trust is Ours to Nurture, Inc. (ACTION, Inc.). The placement of coin banks in some business establishments is one of the fund raising activities of ACTION, Inc. to support its various projects for disadvantaged children and youth.
A Japanase national, Yokota was only 17 years old when he came to the Philippines in 1994 to help the Mt. Pinatubo victims and saw various problems concerning the Filipino youth. His belief that all children have potentials waiting to be harnessed has motivated him to help disadvantaged children and their families to achieve a better quality of life for the children.
ACTION plans to collaborate with the Technical Education and Skills Development Authority (TESDA) in conducting more skills training for the youth. Yokota also plans to conduct Road Safety Advocacy Program for Children in partnership with the local government units (LGUs). “We need to create a safe environment for the children,” he said in Filipino.
He also appealed to other civic-minded individuals and groups to support ACTION’s vision of a child-friendly society. “Make action with ACTION,” he said.
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